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A crowded scene of men in suits and fancy clothes. A central figure, a portly man in a top hat holds a small bag of coins. The background shows a shipwreck with people drowning, symbolizing the economic crisis.
William Hogarth, Public domain
Public domain

I · THE OBJECT · BRITISH MUSEUM

Emblematical Print on the South Sea Scheme

William Hogarth · 1721

▶ Listen · narrated

The South Sea Bubble burst in 1720, causing widespread financial ruin. This print captures how we still remember that debacle.

At a glance

Creator
William Hogarth
Dimensions
22.2 cm (9 in) × 31.8 cm (1 ft 1 in)
Collection
British Museum

Look closer

  1. The central figure

    A portly man in a top hat sits at the centre of the scene. He holds a small bag of coins, and his expression is stern but not unkind. His attire suggests wealth or importance. A sense of entitlement radiates from his posture. This may be the figurehead for the South Sea Company.

  2. The crowd

    Around him stand men in suits with bags and boxes full of gold. Some are on their knees, begging for money; others reach out to grasp the coins, seemingly greedy or desperate. Their expressions vary from hopeful to anxious, reflecting the chaos and uncertainty surrounding the South Sea Bubble.

  3. The background scene

    The backdrop reveals a shipwreck with people drowning. The disaster appears to be an obvious metaphor for the South Sea Bubble, which caused widespread financial ruin. The scene is chaotic, filled with figures running in all directions. There are other figures: a woman holding a baby; children crying amidst men arguing.

The story

This print is one of William Hogarth's earliest works. He was around twenty-five years old when he created it in 1721. The print depicts a bustling scene with people in fancy clothes and men in suits. A crowd surrounds the central figure, seemingly desperate or greedy. People on their knees beg for money while others reach out to grasp coins. The background features a shipwreck with people drowning, serving as an obvious metaphor for the South Sea Bubble. There are other figures: a woman holding a baby; children crying amidst men arguing. Hogarth’s print is often considered one of the first editorial cartoons or at least a precursor to this form. The use of allegorical elements and satire in the print makes it a powerful commentary on the financial speculation and greed that characterized the South Sea Bubble. The central figure, a portly man in a top hat, holds a small bag of coins. He is surrounded by people reaching for money, symbolizing the desperation caused by the financial crisis. His stern expression may represent the indifference or aloofness of those in power during the bubble. This print captures a crucial moment in history and serves as an enduring visual record of the South Sea Bubble’s impact on society. In Hogarth's hands the chaotic scene is vividly rendered, offering a compelling critique of financial greed and speculation that was a precursor to editorial cartoons. The scene is rich with detail: men in suits and fancy clothes, some begging for money while others reach out to grasp coins. This portrayal highlights the desperation and chaos surrounding the South Sea Bubble.

Why it mattered then

The South Sea Bubble was a financial scheme that promised high returns on investments in the South Sea Company, which had a monopoly on trade with South America. The company's stock prices skyrocketed due to speculation, but when the bubble burst in 1720 it caused widespread financial ruin. This print captures the chaos and greed surrounding this event, making it a powerful commentary on the economic crisis of its time.

Why it matters now

Hogarth’s print remains relevant as a visual commentary on financial speculations and crises today. It serves as a historical record of a significant economic event and showcases Hogarth's early artistic style. The print offers valuable insights into how speculation and greed can lead to widespread financial ruin, making it a timeless piece that continues to resonate with viewers. Its depiction of the human toll of economic crisis remains poignant.

The surprising detail

While the South Sea Bubble was a major scandal in its time, it might have been overshadowed by subsequent events had not Hogarth captured it so vividly for posterity

What is disputed

The print’s exact origins are unclear: there is disagreement over whether it was published in 1724 or created before that.

Remember this

Hogarth’s print is an early example of visual commentary on financial speculation. It depicts the chaos and greed surrounding the South Sea Bubble.

Test yourself

What did William Hogarth use as a metaphor in Emblematical Print to depict the economic crisis?

Go deeper

Image: William Hogarth, Public domain. Licence: Public domain. Source.

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